Where the runway meets the street

After presenting you the Amongst Friends Fall 2008 New Era caps this morning, we give you a look at their collection today.

The brand has nicely established itself and takes an interesting direction in our mind. We would almost like to call it the Ralph Lauren of streetwear. What we mean by that, is that the brand sticks to classic silhouettes and pieces, adding minimal branding to it and thus making the entire collection very wearable. No piece is over-designed, and rather sticks out with smart details. The longsleeve polo shirts come with a patch logo on the chest and polka dot fabric on the collar and button line. Crewneck sweaters and t-shirts feature a diamond pattern and lots of pieces (sweaters, caps and belts) are nicely matched, making it easy to combine several pieces in the collection.

We like the way Amongst Friends is building the line from season to season and think they are an interesting brand in the market, somebody to look out for. They show once again that pieces that are overall simple, can still stick out and be noticed.

Take a look at the Amongst Friends Fall 2008 collection after the jump.

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