From the ground up

FTC has been an institution in the skate retail market for a long time now. Ever since opening their first retail outlet in Japan in 2007, the shop is making big steps towards becoming a full brand. Now they got together with adidas Skateboarding to work on a sneaker and apparel.

The shoe was designed by the FTC design team of Jovontae Turner and Graham James, they came up with a unique colorway that everyone can rock. FTC will be showing the shoe in Japan first to coincide with the adidas team riders’ apperance. Tim O’ Connor, Silas Baxter-Neal, Mr Busenitz, Lem Villemin, Benny Fairfax, Dave Bachinsky, Nestor Judkins and Vince Del Valle’s will all make an appearance in the Far Eastern wing of the FTC empire on October 10th. The collab shows off the new version of the Shelltoe silhouette which has plenty of details, including its use of colors and use of paneling, some real heat for the masses. Via Crooked Tongues/FTC.

The FTC x adidas Skateboarding Superstar will release in December. The FTC San Francisco shop will be preparing for their US shoe release in DEC as well. The collab includes the Superstars, a matching hoody and a tee. Hopefully we can show you soon.

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