Where the runway meets the street

We have been waiting for it ever since rumors started coming around last year. This season Nike is finally introducing their own snowboarding brand – Nike Snowboarding. Applying the same principals to snowboarding that have made them successful in the skateboarding world in recent years, Nike introduces the Zoom Force 1 Boot in a variety of color and material options for both men and women. Along the boots they also introduce apparel, for the moment consisting of pants and jackets. Let’s see if we will eventually also be seeing hard goods from them.

The launch is being celebrated with a collaboration with artist Stash. He designed a Zoom Force 1 boot and matching jacket, both featuring the iconic spray can cap design by the artist.

After the jump you can have a more detailed look at the products that Stash designed, as well as the first inline product that is hitting stores as we speak.

Many more images after the jump.

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