WWD reports that British designer, Paul Smith will be opening his first “freestanding” boutique in the the U.S. in the Williamsburg section of Brooklyn later this month, which will sell “marked down items.” “In doing so, Smith will be the first major designer to set up an outpost in the hipster-laden neighborhood known for its indie spirit, offbeat boutiques and vintage stores. The ‘fresh’ retail neighborhood appealed to  the company, a Paul Smith spokesman said Tuesday. It is also only one subway stop outside of Manhattan.”

The Paul Smith Store will be located at 280 Grand Street.

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