“Hipster” has become a duragatory tag for the young and fashionable over the last couple years and now Forbes has discovered the phenomena. In an article that name-drops both Norman Mailer and Sonic Youth, the business breaks it down for their readers: The creative class might not make a ton of money, but they love to spend. “Unlike similar groups of the past, the current generation of hipsters is a bit more generic in its self-labeling,” explains Forbes. “Why? Because this scene is less focused on one idea, one purpose or one type of music. Instead, today’s hipster is defined by consumption.” One example they site is how Abercrombie has struggled to increase sales over the past year, Urban Outfitters stock just keeps rising. It’s because of their eclectic mix of taken down Williamsburg style in a can. Via Racked.

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