From the ground up

Honoring the Hispanic Heritage Month, Nike footwear designer Kiki McGehee has created this Nike All Court.

“Using the Nike All Court shoe, the design incorporates a technique known as piteado, a popular method used on leather belts and boots throughout Latin America. The word “Pride” is displayed on the shoe to reflect the lifestyle of Hispanics living in the United States and the font used was made famous by the low rider culture of the southwest. The floral details also encourage freedom of expression while the jewel tone colors of brown, yellow and green combine to give the shoe a unique appearance.” Via EM.

The shoe will not be released, but t-shirts featuring the same design will be coming out in the LA area.

More images of the Nike All Court “HHM” follow after the jump.

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