IWC opens its first boutique in the Los Angeles this week. As reported in Marketwatch, “The boutique on Brighton Way will be IWC’s first boutique in Los Angeles and the 24th project globally. It will feature the unique and sleek design inherent in the brand’s DNA. The interior will showcase the highly exclusive ‘Signature Furniture Series,’ designed in particular by IWC’s in house creative team.” also reports that  special make-up of the IWC Big Pilot will be on sale in a run of 15 units at 15000$US. “The good news? Looks are still free.”

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