Today the announcement came in that Diddy bought Enyce from Liz Claiborne. Liz Claiborne had bought the brand in 2003 for 114 Mio. USD and Diddy bought it now for 20 Mio. USD, which seems like it was a good deal. It will be interesting seeing how the brand changes in the next couple of months, as it has been a while since it was regarded cool. Hopefully he did not buy into a dead market! Check out Diddy’s statement about the move here above!

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