From the ground up

Nike Sportswear introduces the Busy P x Air Force 1 to the US, created in partnership with global innovator Pedro Winter aka Busy P as part of the 1WORLD series. Busy P is an electro house DJ, producer, label manager, and entertainer extraordinaire.

To design the Air Force 1 of his dreams, Pedro enrolled the services of So-Me, house art director of Ed Banger Records. Pedro likes his sneakers to be as bright and extravagant as possible, while So-Me has a very sober and classic taste in footwear. The two argued so much about what should be on the shoe that they decided to tell that story…on the shoe itself! “We thought it’d be a cool idea to let the shoe be a testimony of our friendly yet passionate dispute…battling it out on each foot.”

From the colors and materials to the stitching, every detail was the object of child-like squabbles between Busy P and So-Me. In the end, both are happy: the inside of the shoe is as slick and elegant as So-Me wanted the design, while the outside is as over-the-top as Busy P envisioned it. Pedro says, “I want my shoe to be a symbol for people who don’t take themselves too seriously.”

The Busy P x Air Force 1 will be available exclusively at the following retailers:

October 30, 2008
Nike Sportswear at 21 Mercer
21 Mercer Street
New York, NY

October 31, 2008
Nike Sportswear at The Montalbán
1615 Vine Street
Los Angeles, CA

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