Posting a hip-hop album cover is not the norm here. Nor is naming an Ian Wright without thinking goals and a golden toothed grin. It’s Nice That posted the above billboard the other day, mentioning how brilliantly it captured the original effort of Paper Trail’s graphic creator Ian Wright. And, by god, it really does. Wright’s also worked for Issey Miyaki, Givenchy and Milliken. All of this can be seen during a visit to his website,, which offers some fantastic step by step shots of his creative process.

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