Where the runway meets the street

Sweden’s Denim Demon takes two avenues of inspiration to arrive at a single point for their Spring/Summer 2009 collection. A passion for authentic workwear and denim is fused with an interest in native “Sami” culture. Key product from the collection includes a denim Kolt, which essentially mixes classic workwear materials with a traditional “Sami” garment. On the denim side, Denim Demon has produced the Ren-on-hide, a 15.5 oz unsanforized denim complete with reindeer hide patch. The jeans are based on a 1930s Lee cut with green, white and blue narrow selvedge. The colors (green, white and blue) follow “Sami” culture and are a constant in the collection. The Kolt and Ren-on-hide denim is complemented by a denim shirt and jacket and a new flannel shirt. Oi Polloi will be among the fine retailers to stock the collection.

Further views of Denim Demon Spring/Summer 2009 after the jump.

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