From the ground up

Michael Michalsky used to be the global creative director of adidas and was also the one to start the Y-3 collection in collaboration with Yohji Yamamoto. A couple of years ago the designer left adidas to launch his own Michalsky brand. Now the time has come for him to launch his first sneakers under his own label.

Each sneaker will be hand-made in Germany and was created in collaboration with traditional sportshoe manufacturer Brütting. Based on a high-top model, that was first introduced in 1964, the sneaker will come in overall 9 individual versions, each with a different name. The sneakers are named Angelus, Diabolos and after the “Seven Deadly Sins” – Luxuria, Invidia, Gula, Ira, Superbia, Avaritia and Acedia. The Luxuria and Invidia models will be limited to 100 pairs worldwide and are numbered and signed by Michael Michalsky.

Retail prices of the sneakers will range from 200 to 1000 Euros. The official launch is during Berlin Fashion Week on January 30th 2009. Hopefully we can soon show you some better images of the sneakers.

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