What is the secret of a good collaboration? How do you find the perfect partner for it and what makes it a success in times of digital networking? All the answers were to be found during the seminar “The Cult of Collaboration” within the Imprint Culture Lab, presented by BREAD & BUTTER.

Let moderator John Jay (Creative Director & Executive Partner Wieden + Kennedy) guide you through the inspiring discussion with panellists Hiroshi Fujiwara (Founder Fragment Design) David Wilson (Creative Director Kangol Headwear), Jeff Staple (Founder Staple Design & Reed Space) and Michael Kuhle (Product Development Director Lomography) and find out how they made their colabs work!

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