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Amsterdam played host to Denham’s opening recently and their store has more than a few interesting features. First up is the ‘blue salad bar’. In this section customers can customise jeans styles – essentially a Nike ID for Jeans. You can choose colour, leatherwork and stitch options. The jeans are then made by the owner, who assembles them within 7 days.

Take a look at more pictures of the store after the jump.

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