This October, Tate Modern mounts an exhibition driven by a re-reading of pop art and its legacy. The key, since the 1980s artists have successfully driven their own ‘brands,’ through well conceived (mostly) self promotion and c0-opted marketing strategy. Included are some obvious names – Warhol, Koons, Hirst, and Murakami. These figures help to engage the question of not how artists have responded to popular culture, but how they’ve participated themselves in commercialism.

The Artist in the Age of Publicity opens on October 1, 2009 and runs to January 17, 2009. One not to miss, both intellectually and aesthetically.

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