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If you’ve ever passing through Stockholm, be sure to take a look at C Concept, a recently launched store by the folks behind Caliroots. In case you were wondering, the C stands for clean, classic and casual and they’ll be stocking brands that fit that ethos.

The likes of Common Projects, Head Porter, Wood Wood and Our Legacy all make an appearance in a stock list that reads like a who’s who in top quality menswear.They’ll soon be launching an online store that will be under the Caliroots umbrella, so we’ll be sure to let you know when that opens.

Take a look at more store pictures after the jump.

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