Where the runway meets the street

Forged through a shared passion for innovation, meticulous craftsmanship, and authentic, high-quality fleece, the partnership between Nike Sportswear’s NSW Collection and Japan’s Loopwheeler continues with a series of products in premium loopback French terry fleece.

The fleece used for all NSW Loopwheeler products—is knitted on the brand’s rotating looms through a process that holds its heritage as close as Nike holds its own. The yarn on the loopwheel never comes under tension, resulting in a relaxed fabric that is supremely soft. Under the watchful eye of Loopwheeler’s craftsmen, a mere handful of Loopwheeler fleece garments can be made from the material produced each day. After the fleece is hand-cut and flat-lock stitched to insure comfort and durability, the results are nearly impossible to match.

The Fall 2009 NSW Loopwheeler collection draws inspiration from the concept of rivalry—an element inherent in sport. Each NSW collection Loopwheeler garment comes in classic sport colorways and is adorned with a crest highlighting either the Loopwheeler Bears of Japan or the Nike Sportswear Beavers of Beaverton. Adding to the iconography, Loopwheeler founder Satoshi Suzuki and the Nike Sportswear design team also chose numbers to express ideals close to each team. The number 10 was given to the Beaverton Beavers to represent the playmaker, a creative force that defines something new for the future. The number 24 adorns the Loopwheeler crest and represents the number of revolutions per minute that one loopwheel machine can complete.

The Nike Sportswear Fall/Holiday 2009 Loopwheeler Collection consists of hoodies, crewneck sweaters, varsity jackets, pants, as well as t-shirts.

Take a detailed look at the collection after the jump.

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