From the ground up

Today Nike is holding a special event in Akron, Ohio, celebrating the launch of the new Nike Air Max LeBron VII. Our man Jeff is there and documenting the event. Here is a first exclusive look at the sneaker. We will bring you a more comprehensive report from the event in the next couple of days, until then, follow our Twitter account, which gets updated every couple of minutes with new images from the event.

Check it out here.

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