From the ground up

Nike is teaming up with 2009 NBA MVP LeBron James and Nike Performance Footwear Designer Jason Petrie for a LIVE Nike Air Max LeBron VII webcast. As an added bonus, it’s hosted by Saturday Night Live comedian Kenan Thompson.

The official unveiling takes place at Akron, Ohio’s Ed Davis Community Center, where LBJ balled as a kid, but you can tune in from anywhere with an internet connection. And if you’re connected, you’ve got a shot to ask The King a question in real time.

The LeBron VII Webcast takes place Friday August 7, 2009 at 12:00 PM EDT. To get real-time coverage of the event, follow Nike Basketball on Twitter. Tweets will be hash-tagged #LeBronVII.

What To Read Next