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In an interesting new collaboration premium Swiss watch brand Movado got together with contemporary artist Kenny Scharf on a series of watches.

“Scharf took the iconic Nathan George Horwitt-designed, Bauhaus-inspired Museum Watch and illustrated the dials with his signature aesthetic. There are six watches in all that were produced in limited runs. There are 25 limited edition box sets that will retail at Movado stores for $3,495, starting next month. In addition, 100 limited edition pieces of each style will be sold for $695.”

An interesting move by Movado, something rarely seen in the otherwise pretty conservative Swiss watch industry. A detailed look at all 6 watches from the Movado x Kenny Scharf Collection follows after the jump.

Via WWD.

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