The music video for “24K Rap” off of J. Dilla’s latest release, Jay Stay Paid has been released. This is the first time NYC legends Havoc and Raekwon have ever been in a video together, so why not film it at Alife Rivington Club?! Store manager Jesse Villaneuva makes an appearance as the hostage, while several products we’ve featured on the site – such as Mr. Cartoon’s LIVESTRONG Air Force 1s – make cameos. Check it out!

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