Where the runway meets the street

Wallpaper* reports in regarding an interesting take on pop-up retail with a cross Atlantic swap of sorts. The “Wish You Were Here” Project positions 30 London boutiques into the Lower East Side at 186 Orchard Street. “More than just an excuse for a group jolly, the conglomerate of independent boutiques are engaging in an extended swap shop with counterparts of the Lower East Side shopping district – feeling a symbiotic, albeit transatlantic approach to their brands, both individually and of the two areas as a whole.”

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