Where the runway meets the street

Ask & Elmba is Helly Hansen’s latest line of luxury sportwear. The collection, names after Scandinavia’s Adam & Eve, is a “technically advanced apparel system designed to provide the absolute weather protection, comfort and durability from base layers to outerwear for professional mountain guides, patrollers, climbers and expedition leaders who spend months at a time in rugged backcountry conditions.” Best of all it pulls from the heritage of the Helly Hansen brand which created some of the first waterproof fabrics back in 1877. Ask & Embla is in store for A/W now, but here’s a preview of the “All Weather Jacket” for Spring 2010.

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