Paris-based BKRW introduce the first in a series of Streetlooks videos, directed by German photographer Albrecht Gerlach and hosted in NYC by Heron Preston. Here’s the concept, as told by BKRW. “We are always working and trying to step up our game. Video seems to be one key to do it. Because life is moving you cant only offer still images. .. thanks to Heron Preston we’ve got an amazing casting, who found great preppy and stylish people. Some fresh new maverick newyorkers with style and grace.” Soundtrack features DJ SOS and DJ Uncle T (Groove Deluxe DJ Team) who captured the mood of the American city and spirit of the video. Check it out!

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