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Brooks Brother’s Black Fleece launched a new fragrance as part of last Thursday’s “Fashion Night Out.” “This packaging for Brooks Brothers combines the traditional world of fine tailoring with the distinctly forward thinking attitude of Thom Brown’s Black Fleece collections. Ceramics and references to office stationary of the 1940s are reinterpreted in a thoroughly modern way. A zip-strip on the secondary packaging tears off to remove all graphics, revealing a pure white inner box, containing layers of cut-out felt and fabric used in suit-making, cushioned around the bottle.” (dieline)

More looks at the Brooks Brothers Black Fleece Fragrance after the jump.

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