Where form meets function

Avant-garde meets avant-garde. The New York-based limited edition fashion and art publication Visionaire draws inspiration for its 57th issue from the unique two-seater smart fortwo. “Visionaire 2010” is the first plug-in electric issue of the publication. 52 internationally renowned curators and art collectors were recruited to select 365 works of art, making this issue, in the form of an electronic daily calendar, a ground-breaking compendium of contemporary art. The cooperation with Visionaire was motivated by the launch of the second generation of the smart fortwo electric drive.

The 52 guest curators for Visionaire “2010” include artists like John Baldessari, internationally renowned museum curators like Klaus Biesenbach (MoMA) or Christine Marcel (Centre George Pompidou), contemporary art collectors like Pharrell Williams, Mario Testino or the architect Zaha Hadid as well as actors Natalie Portman and Tilda Swinton. Fashion designers Raf Simons and Marc Jacobs and Dr. Renate Wiehager, head of the Daimler art collection, are also participating.

Each curator selected seven artists. Artists include Adel Abdessemed, Agathe Snow, Bruce Nauman, Cao Fei, Dominique Gonzalez-Foerster, Gabriel Orozco, Gelitin, Guyton\Walker, Kalup Linzy, Kaws, Maurizio Cattelan, Nathalie Djurberg, Olafur Eliasson, Paul Chan, and Steve McQueen to name a few. In this way the Visionaire issue “2010” forms a compendium of contemporary art.

The issue “2010”, which is published worldwide, is a communications bridge between the smart electric drive and the first electric issue of Visionaire. At the same time it combines the design expertise of both brands. Following the tradition of the multi-format publication, the innovative calendar will be produced in a limited edition of 4000 copies and will be released in October.

More views of the upcoming Visionaire 2010 issue follow after the jump.

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