Running now, Lodger Footwear’s inaugural “reverse auction” finds a pair of the beautiful Kudu Brogued boot dropping in price every minute. The start is at 415 quid, and the winner will be he (or she) that’s first to call, email, or visit the Lodger shop. Follow the auction on twitter, and send an email to when you feel you’ve captured the perfect price. The auction started at noon (GMT), so already you’re winning.

The winner will get a pair of custom made Kudu Brogued boots

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