Where the runway meets the street

Michael posted up on this Selectism Column about this cryptic delivery from Levis. We’ll let him tell it. “An amazingly packaged envelope arrived in the mail yesterday from the Levi Strauss & Co. archive. I opened it up and there is a photo with a blue bandanna tied with string. On the bandanna it said. “Who was Grayson Ozias IV and where is his fortune?” Huh? I’m confused, so I hit google with “Grayson Ozias” and it returns some cryptic resultslike a Twitter profile, a Craigslist posting and then some PR related stuff. It seems the folks at Levi’s buried $100,000 somewhere in America and you can have a chance at discovering it via their website…”

Read more on Michael Williams’ Column.

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