Designed by Someone, the London Olympic Pictograms will be used on merchandise, way-finding signs, tickets, and other official print material for the 2012 games. Pictograms have been an integral part of the Olympic graphic identity since they first appeared 1948 (also in London) and have been regularly included since the 1964 games in Tokyo. Someone has provide two versions, a simple black and white and a more colorful option inspired by the London Underground map. (via DB).

View the black and white pictograms after the jump.

curated mag - 2012 London Olympics Pictograms

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