From the ground up

After reporting about the new Gucci Icon-Temporary initiative a while back, we can finally give you some more detailed information, along with more views at the footwear that will go on sale. Gucci’s Frida Giannini worked with Mark Ronson on this flash sneaker store concept that will be taking off in October 2009.

Together with Mark Ronson, Gucci worked on limited edition Gucci Ronson sneakers. At each destination of the flash sneaker store a new Gucci Ronson sneaker will be introduced, in addition to 18 sneaker styles in the Gucci Icon-Temporary sneaker collection. The collection overall consists of 16 men’s styles and 2 women’s styles, with each sneaker coming with a special Gucci silver or gold metal dog tag. Customers initials can be engraved onto customized leather tags on the laces. Also the packaging has been designed specifically for each city of the tour. On top of the special make-up and packaging, each Gucci Ronson sneaker will come with a 12-inch vinyl record with tracks selected by Mark Ronson.

The first Gucci Icon-Temporary store will debut at Crosby Street in New York City on October 23rd, with Frida Giannini and Mark Ronson attending the kick-off party. The store will open to the public on October 24th and will stay open for 2 weeks. In December the temporary space will move to Miami to coincide with Art Basel Miami and Design Miami and in 2010 the pop-up store will come to London and Tokyo.

More images of the limited edition Gucci Icon Temporary Footwear follow here.

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