Since I’ve been traveling the past year and a half using a tote bag given as a throw away at PROJECT, my own tolerance for luggage is high. Not so for a Dutch business man named Henk, who dissatisfied with a suitcase decided to start Travelfriend Luxury Luggage. The mission is simple – “develop a line of super-premium luxury goods that appeal to the five senses, as well as the sixth sense: desire.” Customers can buy from the “ready to ship,”  from limited editions, or customize their own suitcase. (via Daily Icon).

On a whole, the related marketing is a touch outdated. It’s also pretty amusing. Style shots after the jump. Not surprisingly they are hinged on the sixth sense: desire.

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