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Apparently beef isn’t when you need two gats to sleep or when you roll 30 deep. Beef is a new magazine launched by Guhner and Jahr. According to Magtastic, who turned us onto news of this magazine, “Beef! is like Esquire, but with meat instead of suits: clean design, good illustration and photography, four different kinds of paper (all thick and matte), original content ideas, and a lot of “what modern man simply has to know”. While the idea of a meat-based Esquire is absurd when said in a sentence, the idea sounds more intriguing (and tantalising) by the minute.

Spreads from the magazine are after the leap.

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