With the Less is More exhibition on view at the Design Museum and the new book from Gestalten, there’s certainly no shortage of Rams about these days. The exhibition has some quality product as ancillary, including the 10 Principles Poster. Stemming from Rams self-criticism in the early 1980s, the principles cover the designer’s rules for good design.

Here the content outweighs the aesthetic, for while the poster doesn’t have an extremely powerful visual pull, the ideas are unquestionably worth review. Produced by Vitsue and Bibliotheque for the Design Museum Shop. A detail of the poster is shown above, head to the jump to view it in full. (via Retro to Go).

curated mag - Dieter Rams: 10 Principles Poster

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