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Sweden’s Lagom explains the inspiration behind their Spring/Summer 2010 line with an almost unexpected ending. “The collection ,’The Blissfully Unaware,’ reflects a society where ancient traditions are increasingly dissolved into easily accessible fragments. The naïve and innocent expression of the clothes tell a story about a snapshot in time of a culture based around polo – assembled with the help of a five minute Google search.” We love the color palette in these first looks.

More looks from the Lagom Spring/Summer 2010 collection after the click.

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