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As a key highlight for the spring/summer 2010 season, adidas Originals introduces its new blue label collection named “Originals A.039”. The label will be an integral part of the overall adidas Originals line, but is differentiated by its “A.039” branding, which is the internal code for the Originals blue colour. Built to offer an outfit-driven concept, the “Originals A.039” blue label collection presents entire looks from head to toe, for men and women. Led by apparel and completed by footwear, it reflects the incomparable values of originality, quality and authenticity that the Trefoil brand stands for – in a fresh way and with special attention to detail.

The new collection is based on adidas Originals’ strong roots, iconic styles and well-established 3-Stripes mark in combination with contemporary design presented by quarterly offers in spring/summer 2010.

We give you a first look at the mens styles from the A.039 Collection after the jump.

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