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adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 iconic Originals shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, Originals will launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches on February 10th at

Make sure to check out the video here below.

Many detailed images of all 5 sneakers from the adidas Originals Augmented Reality Pack follow after the jump.

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