Where the runway meets the street

We do not feature Diesel too often here, but we have to give it to them for the slogan of their new Spring/Summer 2010 campaign – Sex Sells … Unfortunately We Sell Jeans. The campaign has been shot in a familiar style, that we often see in American Apparel campaigns and also Terry Richardson shoots.

Take a look at the complete Diesel Spring/Summer 2010 Denim Lookbook after the jump.

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