Where the runway meets the street
15 more

The Libertine-Libertine Fall/Winter 2010 campaign was done in collaboration with the very talented photographer Sacha Maric and the young a british artist Tom Gottelier. The project has been under development since autumn 2009 where the first sketches came to life. The ambition was to show passion and drive in a playful universe with the side theme; how to make easy tasks hard for your self. ex. it takes a wheel barrow full of wood to roll out a simple red carpet, the umbrella chair to keep dry instead of standing under a roof, a fully ignited jet pack to create the slightest movement and the latter to nowhere speaks for itself.

For all the different contraptions only recycled and/or gathered materials were used. Hundreds of pallets and thousands of screws met their faith in the process of making the wooden patch work for the different inventions.

The project will resurrect in real life during selected events in August 2010. Take a detailed look at the Libertine-Libertine Fall/Winter 2010 Campaign after the jump.

What To Read Next