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Timezone brings news of an early announcement from Bell & Ross. At the Geneva Motor Show next month, Bell & Ross will launch their latest concept dashboard/wristwatch for the Peugeot SR1 concept car.

“The timepiece designed by Bell & Ross offers an innovative integration concept and features a unique style and materials. The watch and its band fit neatly into the dashboard to become a temporary on-board timepiece. Easily removable, the instrument immediately turns back into a wristwatch. On the futuristic dashboard of the Peugeot, the Bell & Ross watch, the only analogue instrument, immediately catches the driver’s eye. It easily fits into a special slot on the dashboard. The watch case is cut from a block of steel and holds a three-dimensional face.” An interesting concept indeed.

More looks at the Bell & Ross Concept Dasboard Watch for the Peugeot SR1 Auto after the click.

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