Where the runway meets the street
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Another brand takes a shot at outputting looks on a non-seasonal schedule. The 100 Days project from ELC Clothing looks to drop small capsule collections every “100 days.” What is not clear is how they’ll be selling these looks. Will it remain online only or will retailers be able to buy in advance. The difficulty we see is in keeping the momentum running at this heavy pace. For now we offer you a few looks from the first series for February 2010.

More looks from 100 Days for Spring 2010 after the click.

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