Where the runway meets the street

Established in 2005 by music producer/fashion icon Pharrell Williams and BAPE founder Nigo, BBC/Ice Cream is currently stocked in some of Europe’s most highly regarded boutiques – such as colette, Paris and Firmament, Berlin – but up until today, has been off limits to the online customer (in Europe at least).

The duo of brands today launch their exclusive EU webstore at BBCICECREAM.COM (US residents can still shop through this link as well) offering the first opportunity for Billionaire Boys Club/Ice Cream to be purchased online in Europe. Happy shopping!

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