01. IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign? (above)

“From 10 to 24 March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products. The subway walls are also filled with prints that showcase IKEA interiors. What a creative way to do advertising! Moreover, this action completely changes the way the Paris subway station look and creates a cool atmosphere. ” (freshhome)

02. Karl Lagerfeld Ships a 265-Ton Artic Glacier to Paris for Chanel’s Fashion Show

“We’ve heard about designers doing some crazy things, but this one may just take the prize. For Chanel’s Fall/Winter 2010 show Karl Lagerfeld imported a massive 265-ton glacier from northern Sweden, where over the course of six days 35 sculptors (flown in from around the world) whittled the icy block down to a 28-foot tall frozen landscape. For this brief one-time show, the Grand Palais itself was also kept at subzero temperature for extra Arctic effect. While we ‘re not quite sure how keen Karl is to the whole global warming situation, his musing to reporters on the issue certainly says a lot…” (inhabitant)

03. EBAY: Dieter Rams Braun Turntable Modernist Design 1961

“Designed in 1959, the PC 3-SV is the turntable element of Rams’ iconic SK 4 series. It’s plinth-mounted, has all the vinyl speeds you will require and is apparently in ‘fully working order’ and ‘excellent cosmetic condition’, as well as being available on ebay right now at just 99 pence. Will it end on that? I suspect not, but it’s worth a punt.” (retro2go)

04. British Soldier LSD Testing

“What happens to the army if you give them LSD? This is documentary evidence of an experiment testing just that, carried out on British marines in 1964…” (coudal>current)

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