Where the runway meets the street
17 more

10.Deep finally presents the first part of their new Spring 2010 Collection with their new “Never Ran, Never Will” lookbook.

“This Spring, we continue our exploration of American dis-establishment via an homage to the malcontents who tossed up a middle finger to the establishment when the status quo was not in the peoples best interest. Motivated by both the symbols of statehood and those that rebelled against them, the collection is as much about the regal positioning of the President as it is about the anger of the wingtip tossing agitator. Employing everything from experimental vintage manufacturing techniques to classic readings of resistance the collection drives home a message of support for those who disrupt the unfavorable normalcy – “Be Proud To Be A Problem”.”

Next to the line, 10.Deep also presents their upcoming Timberland boot collaboration, graphic t-shirts and their new cap program.

Take a look at the complete lookbook after the jump.

What To Read Next