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Emerica and Altamont today open a concept store in the basement of iconic London based skate shop Slam City Skates. From the press release: “You can now check out the largest selection of Emerica and Altamont products available under one roof in Europe. And if you’re tired from strolling around in London for a day, you can always have a rest on the Victorian chaise lounge in the basement. Just sit back, watch and get inspired by the Emerica and Altamont team riders that you see skateboarding on the big plasma screen.” To coincide with the grand opening (Saturday, March 20th) there will be promos and giveaways throughout the day.

More looks at the Slam City Skates x Emerica x Altamont Concept Store after the click.

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