adidas SLVR has updated its website for Spring/Summer 2010. The website provides insight on the collection and introduces the newly released Film to coincide with the S/S 2010 communication campaign.
Sport is everywhere, and sportswear is an element of daily life. The adidas SLVR campaign for Spring/Summer 2010 stresses this fact with its cast of world class athletes, bringing contemporary sport stars to the fore and celebrating adidas’ history of athleticism, elegance, and ingenuity.
The film zooms in on five athletes, shot off-court in a contemporary urban setting. The cast includes Croatian high jumper Blanka Vlašić, Slovakian tennis player Daniela Hantuchová, Dutch footballer Robin van Persie, and Chilean tennis player Fernando González.
The video was produced by Theo Stanley with Creative Direction by Pietschlim.