From the ground up

Set for a Holiday 2010 release, the “Ednies” sneaker features tonal glove leather upper and accents. So Me provided the custom tongue and created one of the best and most inventive footbed graphics in recent memory. The shoe will be available at select accounts – Union LA and Reed Space in the US, Lanikai in Spain, High Time and Green in Italy, and French doors Colette and Street Machine.

We chatted with Pedro Winter (aka Busy P) and Pierre-Andre Senizergues (founder of etnies) about the nature of their friendship and how it came together in the form of a brand new sneaker.

Read our feature here.

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