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A new swimwear upstart hits the deck from NYC. Here’s the Olasul story in their own words: “Imagine a place where, for 1400 miles, an exquisite moonscape drops dramatically into the ocean. Where a lone highway is dotted with ceviche stands and its winding path takes drivers through the longest stretch of unspoiled, virgin coastline on the planet. This is the Peruvian coast. And this is the inspiration for Olasul – forever seeking to unite the bond between man and the ocean… Made from the highest quality, quick-drying materials and engineered and re-engineered to develop the perfect, updated, modern fit, Olasul products celebrate the unique Peruvian surf culture. Each piece tells a story and harkens back to a time and place where surfing was a gentleman’s sport and the world moved at a slightly slower pace.”

More looks at the Olasul Spring/Summer 2010 Swimwear line after the click.

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