From the ground up
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Converse took over Atlanta this past weekend for the second annual Band of Ballers 3 on 3 tournament. Seven musically inclined teams – with stars from Jim Jones to Sean Price and bands the Black Lips, Of Montreal, and Steel Train – competed in the double elimination round robin at Clark University.

The Jim Jones captained “Jones Family” repeated as champion. The victory was punctuated by an appearance by Cam’ron, who reunited with the Dipset Capo. Needless to say, reaction to the duo was bananas. Murmurs around the press corps went something like this… “Perhaps the most important hip-hop moment in the last five years?” It was, certainly, the most important hip-hop moment of the day… which included appearances by Atlanta legends Jermaine Dupri (who had a team in the tourney) and DJ Drama (who arrived holding a gallon jug of water).

Aside from the celebrity excitement, the weekend also allowed Converse to showcase the brand’s grass roots programs in Atlanta. A tour of the Open Gym at Georgia Tech was a personal highlight, the biweekly event drawing 500 Atlanta youth. At Open Gym they engage directly in what they love – basketball. And, on top of that get to meet Converse athletes and provide input on product. With other community programs like Court Refurb and Balls to Schools, Open Gym proves a great commitment to local youth and basketball in general – “I’m with Basketball,” clearly the theme of the weekend.

Pictures of all the excitement, plus the current roster of Converse hoop shoes, after the jump.

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