From the ground up

adidas Originals kicks off the next chapter of their Neighborhood campaign for 2010. In “Rolling London” the brand takes the UK capital as the scenery and invited the team riders of the adidas Skateboarding division to take part.

“In 2010 adidas Originals takes to the streets in a new and authentic way. The setting for the celebration is the street corner where originality lives. We kicked if off with the launch of our Star Wars collaboration, then turned up the volume, inviting everyone to a celebration spreading from the underground to the rooftop.

With London as our neighborhood backdrop, we invited some of our friends from the adidas Skateboarding team to come, and when not filming the TV commercial, we took off to capture some footage on the streets of London. Join Nestor Judkins, Benny Fairfax (our London local), Tim OConnor and Klaus Bohms celebrating their originality on the streets of merry ole England.”

Check out the video here above, it’s definitely a good watch.

Furthermore we present the new adidas Skateboarding Summer 2010 Collection. We take a detailed look at the footwear and the clothing range of the season, including a solid line-up of sneakers, as well as some t-shirts, jackets and shirts.

Lots of images follow after the jump.

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