The LA Times of all places is talking about some curious work between Brooks Brothers and the website Social Primer. While it is not the first instance of a major brand working directly to get a stamp of approval from media or a blogger, it is interesting to see where this leads us in the future – from all ends. “The Social Primer for Brooks Brothers bow tie collection consists of 16 reversible styles designed by Ray, using fabric patterns plucked from the clothier’s archives, and made in the same Long Island City, N.Y., factory that makes the rest of the brand’s neck wear.”

Read the full piece at LA Times now.

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